Kosport Magazine: F1 is constantly expanding its reach to new regions, and the success of the Chinese Grand Prix has shown the potential for growth in Asia. F1 CEO Greg Maffei highlighted the importance of having drivers and teams from different countries to drive interest and create cultural identity within the sport.
Kosport Magazine’s Take:
Thailand’s prime minister is pushing for a street race in Bangkok, adding to the growing interest for F1 in Asia. Meanwhile, the Las Vegas Grand Prix is set to return this year, with F1 understanding the needs of its fans better through its decision to become the race promoter. Maffei hopes for an even better second edition and credits the team for putting together the first one in just 15 months. F1’s expansion to new regions is sure to bring even more excitement and diverse cultural influence to the sport.
Sebastian Vettel, Red Bull Racing RB9 leads at the start of the race
Photo by: Patrik Lundin / Motorsport Images
Kosport Magazine: Thailand is not the only country in Asia showing interest in hosting an F1 race, with Maffei also mentioning potential races in cities such as Seoul and Indonesia. With F1TV and in-house promotions, F1 is understanding its fans better and creating a more direct-to-consumer experience. This will only lead to more exciting races, as seen with the success of the Las Vegas Grand Prix last year. Maffei hopes for an even better edition this year, showcasing the growth and potential of F1 in new regions.
